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History and Values

Since 1965, we have been offering you new experiences for your stay: our history and our idea of vacation

We are the Vitali family and we have been welcoming you to “Flo” since 1965!

We would love to say that we were born here, among the green pine trees and dunes. However, this is not the case: in 1965, when our father Ultimo took on the challenge of managing the Florenz, there was no hint of the lush nature that now surrounds our resort. Every tree planted and every dune saved from the ravages of time is the result of hard work and love for this place. 

60 years of innovation have transformed a simple campsite on the Lidi Ferraresi into a large open-air resort, capable of meeting the dreams and needs of every guest, without limits.
Our
family!
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60 CANDLES FOR THE FLORENZ!

In 2025, the Florenz Open Air Resort will celebrate a special milestone: 60 years of business for the Vitali family. 60 years of sea, encounters, and laughter, but most importantly, 60 years of commitment to making every vacation a memory that stays in your heart!

From May 23rd to 25th, we celebrated with those who have shared their vacations and precious moments with us. It was a unique weekend, characterized by music, nature, emotions, and many ideas for the future. Whether you are a guest from yesterday, today, or tomorrow, thank you for making our journey so special and for keeping on doing so!
Our party
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Our manifesto

We believe in the value of people. That's why we are committed to the well-being of our employees and our guests. We provide an inclusive environment where everyone can find their place.
The resort mirrors the individuality of the people who work there, each with their own unique qualities but bound together by a common mission: to create a sense of community and ensure that everyone can enjoy their vacation in complete freedom, including those with special needs or reduced mobility.
We'll tell you about our hospitality concept in 8 points:
1/8

Welcome

At Florenz, you feel right at home. You are welcomed and accompanied throughout your stay with attentiveness and helpfulness.
2/8

Stay in complete freedom

Enjoy the feeling of freedom that comes from being close to nature and expressing yourself without judgment, limits, or barriers of any kind.
3/8

You are better

Breathe in an inclusive environment. Become part of a project where being in company enriches and transforms.
4/8

You're home

You feel part of a big family, amid smiles and humanity.
5/8

You're on vacation

Have fun! Whether you prefer relaxing under a beach umbrella or enjoying active adventures, here you will find the space and energy that's right for you.
6/8

You're surrounded by nature

You're in a unique, protected oasis in the Po Delta Park. You're surrounded by nature, endless spaces, and the beauty of the sea, in a location with a strong focus on sustainability.
7/8

You have no worries

Everything you need for comfort and relaxation is within easy reach: beach, restaurants, pool, entertainment, mini-market.
8/8

You are in a different place

Every year you'll be amazed. The Florenz is constantly changing and always thinking of ways to make your stay a little different.

In a field of clover, the four-leaf clover is an anomaly, but also a rarity.

Our logo speaks volumes about who we are. We are a reality with a heart for people's uniqueness and the incredible nature that surrounds us. What makes the difference is how we take care of it: IN-clusive, joining forces, multiplying bonds, creating an inclusive community.

Unique

Different, special, inimitable

In

IN-clusive, IN-together: these are our favorite words.

Nature

Outdoors, between the sea, dunes, and pine forest

Our commitment for sustainability is long-standing

Discover our initiatives